{"id":66730,"date":"2022-12-14T13:30:10","date_gmt":"2022-12-14T12:30:10","guid":{"rendered":"https:\/\/www.museudebadalona.cat\/?post_type=portfolio&#038;p=66730"},"modified":"2024-09-18T18:45:23","modified_gmt":"2024-09-18T16:45:23","slug":"perfumeria-parera-100-anys-de-varon-dandy","status":"publish","type":"portfolio","link":"https:\/\/www.museudebadalona.cat\/en\/act\/perfumeria-parera-100-anys-de-varon-dandy\/","title":{"rendered":"Perfumeria Parera. 100 anys de Varon Dandy"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1v92ev-2f905b70c47c5355ce6a8e19797d44a0\">\n.flex_column.av-1v92ev-2f905b70c47c5355ce6a8e19797d44a0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1v92ev-2f905b70c47c5355ce6a8e19797d44a0 av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" 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https:\/\/www.museudebadalona.cat\/wp-content\/uploads\/Perfumeria-Parera.-100-anys-de-Varon-Dandy-600x600.jpg 600w, https:\/\/www.museudebadalona.cat\/wp-content\/uploads\/Perfumeria-Parera.-100-anys-de-Varon-Dandy.jpg 800w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-261wvb-be92ff9a50ad3d019a67e3db91f482d2\">\n.flex_column.av-261wvb-be92ff9a50ad3d019a67e3db91f482d2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-261wvb-be92ff9a50ad3d019a67e3db91f482d2 av_one_half  avia-builder-el-2  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29uuz7-b54332e7c59b1271dcb465d70390a103\">\n#top .av-special-heading.av-29uuz7-b54332e7c59b1271dcb465d70390a103{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-29uuz7-b54332e7c59b1271dcb465d70390a103 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-29uuz7-b54332e7c59b1271dcb465d70390a103 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-29uuz7-b54332e7c59b1271dcb465d70390a103 av-special-heading-h2 blockquote modern-quote  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Perfumeria Parera. 100 anys de Varon Dandy<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-236sof-93c35194e3a56781fae4cbb42f086250 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Author: <\/strong>N\u00faria Casals<\/p>\n<p><strong>Museum of Badalona, 2022<\/strong><\/p>\n<p>Catalogue of the exhibition of the same name exhibited at the Museum from December 15th, 2022 to May 14th, 2023, the result of a long research carried out by the historian N\u00faria Casals at the initiative of the Museum of Badalona.<\/p>\n<p>The book traces the trajectory and evolution of Perfumeria Parera, which was the most prominent Badalona industry in the sector of perfums and one of the most important in the whole country. A section is also dedicated to the other factories of this type that existed in the city of Badalona before the Civil War.<\/p>\n<p>Founded by Joan Parera in 1912, Perfumeria Parera&#8217;s star brand was <em>Varon Dandy<\/em>, created exactly 100 years ago. It identified, among other products, a cologne, a lotion and a fixative. A pioneer in its field, it was one of the first lines of perfumery, if not the first, aimed at men. It had enormous acceptance and was sold in many countries, especially in Latin America. Other successful products of Parera before the Civil War were, above all, <em>Tentaci\u00f3n<\/em> and <em>Coca\u00edna en Flor<\/em>, but also <em>Pin&#8217;s<\/em> and <em>Gong<\/em>. In the second half of the 20th century, <em>Agua Profunda<\/em>, <em>Vereda<\/em>, <em>Giovanna<\/em>, <em>Brando<\/em>, <em>Jacq&#8217;s<\/em> and <em>Andros<\/em>, among others, became very popular.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":66754,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"tags":[],"portfolio_entries":[51],"class_list":["post-66730","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-publications"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.museudebadalona.cat\/en\/wp-json\/wp\/v2\/portfolio\/66730"}],"collection":[{"href":"https:\/\/www.museudebadalona.cat\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.museudebadalona.cat\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.museudebadalona.cat\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.museudebadalona.cat\/en\/wp-json\/wp\/v2\/comments?post=66730"}],"version-history":[{"count":6,"href":"https:\/\/www.museudebadalona.cat\/en\/wp-json\/wp\/v2\/portfolio\/66730\/revisions"}],"predecessor-version":[{"id":83723,"href":"https:\/\/www.museudebadalona.cat\/en\/wp-json\/wp\/v2\/portfolio\/66730\/revisions\/83723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.museudebadalona.cat\/en\/wp-json\/wp\/v2\/media\/66754"}],"wp:attachment":[{"href":"https:\/\/www.museudebadalona.cat\/en\/wp-json\/wp\/v2\/media?parent=66730"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.museudebadalona.cat\/en\/wp-json\/wp\/v2\/tags?post=66730"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.museudebadalona.cat\/en\/wp-json\/wp\/v2\/portfolio_entries?post=66730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}