Author: Núria Casals
Museum of Badalona, 2022
Catalogue of the exhibition of the same name exhibited at the Museum from December 15th, 2022 to May 14th, 2023, the result of a long research carried out by the historian Núria Casals at the initiative of the Museum of Badalona.
The book traces the trajectory and evolution of Perfumeria Parera, which was the most prominent Badalona industry in the sector of perfums and one of the most important in the whole country. A section is also dedicated to the other factories of this type that existed in the city of Badalona before the Civil War.
Founded by Joan Parera in 1912, Perfumeria Parera’s star brand was Varon Dandy, created exactly 100 years ago. It identified, among other products, a cologne, a lotion and a fixative. A pioneer in its field, it was one of the first lines of perfumery, if not the first, aimed at men. It had enormous acceptance and was sold in many countries, especially in Latin America. Other successful products of Parera before the Civil War were, above all, Tentación and Cocaína en Flor, but also Pin’s and Gong. In the second half of the 20th century, Agua Profunda, Vereda, Giovanna, Brando, Jacq’s and Andros, among others, became very popular.