The Parera Perfumery exhibition arrives at the Museum this December

From December 1st, the Museum will present an exhibition and a book about Perfumeria Parera, a company founded in Badalona, ​​and located in the city for many years.

Precisely this 2022 marks 100 years since the appearance of its star product, Varon Dandy, which was a pioneer in the universe of men’s fragrances.

The exhibition, entitled Perfumeria Parera. 100 years of Varón Dandy, will show together a large set of flasks, some very old and of remarkable artistic value, from different private collections, and will also incorporate different advertising elements, especially from the period before the Civil War. There will also be a section dedicated to other perfume factories in Badalona.

With the exhibition, a book is published, the result of a long research carried out by the author, Núria Casals, which recounts in detail the history of Perfumery Parera and gives an overview of the other factories of the fragrances that existed in the city.

 

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