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Exhibition Perfumeria Parera. 100 years of Varon Dandy

Exhibition from December 15th to May 14th

15 December 2022 - 19:00 a 14 May 2023 - 14:00

From Tuesday to Friday: 5 to 8 pm.

Saturday: 10 am to 2 pm and 5 to 8 pm. Sunday and Major fests: 10 am to 2 pm

The exhibition Perfumeria Parera. 100 years of Varon Dandy and the book that accompanies it, are the result of a long research carried out by the historian Núria Casals on the initiative of the Museum of Badalona.

The exhibition is about tracing the trajectory and evolution of Perfumeria Parera, which was the most prominent Badalona industry in the sector and one of the most important in the whole country. A section is also dedicated to the other factories of this sector that existed in the city of Badalona before the Civil War.

Founded by Joan Parera in 1912, Perfumeria Parera’s star brand was Varon Dandy, created exactly 100 years ago. It identified, among other products, a cologne, a lotion and a fixative. A pioneer in its field, it was one of the first lines of perfumery, if not the first, aimed at men. It had enormous acceptance and was sold in many countries, especially in Latin America. Other successful products of the house before the Civil War were, above all, Tentación and Cocaína en Flor, but also Pin’s and Gong. In the second half of the 20th century, Agua Profunda, Vereda, Giovanna, Brando, Jacq’s or Andros, among others, became very popular.

The exhibition, apart from pieces and documents from the collections of the Museum of Badalona, brings together a set of bottles, cosmetic containers and other objects from various private collections, which also appear reproduced in the publication.




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15 December 2022 - 19:00
14 May 2023 - 14:00
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Museu de Badalona
Assemblea de Catalunya, 1
Badalona, Barcelona 08911 Espanya
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933 841 750