Exhibition title: PERFUMERIA PARERA. 100 YEARS OF VARON DANDY
Exhibition time: from December 15th to May 14th 2023
Place: Museu de Badalona
Schedule: from Tuesday to Friday from 5 to 8 pm
Saturday from 10 am to 2 pm and from 5 to 8 pm and Sunday and major fests from 10 am to 2 pm.
The exhibition Perfumeria Parera. 100 years of Varon Dandy and the book that accompanies it, are the result of a long research carried out by the historian Núria Casals on the initiative of the Museum of Badalona.
The exhibition is about tracing the trajectory and evolution of Perfumeria Parera, which was the most prominent Badalona industry in the sector and one of the most important in the whole country. A section is also dedicated to the other factories of this sector that existed in the city of Badalona before the Civil War.
Founded by Joan Parera in 1912, Perfumeria Parera’s star brand was Varon Dandy, created exactly 100 years ago. It identified, among other products, a cologne, a lotion and a fixative. A pioneer in its field, it was one of the first lines of perfumery, if not the first, aimed at men.
It had enormous acceptance and was sold in many countries, especially in Latin America. Other successful products of the house before the Civil War were, above all, Tentación and Cocaína en Flor, but also Pin’s and Gong. In the second half of the 20th century, Agua Profunda, Vereda, Giovanna, Brando, Jacq’s or Andros, among others, became very popular.
The exhibition, apart from pieces and documents from the collections of the Museum of Badalona, brings together a set of bottles, cosmetic containers and other objects from various private collections, which also appear reproduced in the publication.